Late check out is such a brilliant business innovation. It takes an industrial byproduct and, simply by naming it and making it available, makes it valuable.
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Tweets inspired by a Japanese AmEx ad attempting to get my credit card business by promising late checkout at an array of partner hotels. The copy is brilliant: ~ “Don’t you feel like you’re wasting the last day of your vacation? 4 PM checkout with AmEx FooBar. Enjoy the day.”
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The ad (which is well done):https://twitter.com/amexjp/status/1182276412436148224?s=21 …
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