Late check out is such a brilliant business innovation. It takes an industrial byproduct and, simply by naming it and making it available, makes it valuable.
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Late check out lets them prioritize and monetize that flexibility. Give it to frequent guests. Give it to people paying extra. Give it to a credit card company paying some trivial amount for the privilege ($10 or $20 or whatever) so that they can keep a $$$ client on their card.
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In a highly margin-sensitive business this is a 100% margin sideline selling something the hotel already has available every day which would be “wasted” if you allocated it randomly.
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Tweets inspired by a Japanese AmEx ad attempting to get my credit card business by promising late checkout at an array of partner hotels. The copy is brilliant: ~ “Don’t you feel like you’re wasting the last day of your vacation? 4 PM checkout with AmEx FooBar. Enjoy the day.”
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The ad (which is well done):https://twitter.com/amexjp/status/1182276412436148224?s=21 …
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