Substantially every large software company will eventually do an “ecosystem” play, and the combination of wide distribution, business users with few internal engineering hours available, and interoperable APIs makes it a fertile ground for adjacent small SaaS companies. https://twitter.com/einarvollset/status/1193019577086558208 …
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I think it’s really dangerous to build your business on “rented land” or the ecosystem of a company that can change tack at any moment.
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It’s a risk to consider, but depending on land fertility it may be enough to get you to your own land not much later.
@InVisionApp started as a sub-product for@sketch, but then went to make their own design tool.
End of conversation
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