So a fun, happy story about things that could never have happened even twenty years ago:
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This did not strike me as the easiest possible business to get in on the ground floor of, but then you’re not him. He just got back from China, where he solo negotiated a small factory worth of ice cream equipment.
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Where’s the capital coming from? His engineering job and then moonlighting at, fudging this for deniability because moonlighting African engineers in Tokyo are rare, bartending. Plus a small loan. “Didn’t want to do the whole thing on a loan. Way too risky.”
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He’s hired a local manager, somehow leased a site, the equipment arrives in a few weeks, and he’ll then go to Benin personally to configure everything and train staff, then go back to tending bar to pay for OpEx while his factory starts (literally) churning out ice cream.
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He’ll manage the manager remotely using standard techniques that he’s learned in Japan. “Japanese manufacturing management, Chinese machines, Benin soul. It can’t not work.”
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End of conversation
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Why does not Benin have strong domestic supply of ice cream?
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