This is the largest reason why software companies, specifically, under invest in it for so long, and is a very useful thing to understand and be able to stage manage if you either run a software company, work in one, or selling marketing-shaped services to them.https://twitter.com/sehurlburt/status/1190507595838046209 …
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Hey, stop picking on Tarsnap! ;-) (Or if you're going to pick on Tarsnap, at least do it with blog posts which start by saying how awesome Tarsnap is.)
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For us it was the "Hmm, we got these results without marketing; how much more could we get if people actually *knew* about us?" thought that set us to investing in this in our first year of operation. Still implementing a lot of it, so no concrete results yet, but we're hopeful!
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Truth. Lots of skepticism coming from my current startup with a healthy CAGR who got there without a discernible marketing plan.
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