This is the largest reason why software companies, specifically, under invest in it for so long, and is a very useful thing to understand and be able to stage manage if you either run a software company, work in one, or selling marketing-shaped services to them.https://twitter.com/sehurlburt/status/1190507595838046209 …
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The failure mode for software companies is “Hmm, we got these results without marketing (or sales, etc); guess marketing is nonsense and if we were to waste time implementing it that would either not improve or actively damage our results.” That’s disastrously false.
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