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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    Patrick McKenzie‏ @patio11 1 Nov 2019
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    Patrick McKenzie Retweeted Stephanie Hurlburt

    This is the largest reason why software companies, specifically, under invest in it for so long, and is a very useful thing to understand and be able to stage manage if you either run a software company, work in one, or selling marketing-shaped services to them.https://twitter.com/sehurlburt/status/1190507595838046209 …

    Patrick McKenzie added,

    Stephanie Hurlburt @sehurlburt
    One of the conundrums of doing well in business while having clearly shitty marketing is being terrified to change the marketing because I don’t understand why we’re making money with it
    Show this thread
    11:48 PM - 1 Nov 2019
    • 7 Retweets
    • 77 Likes
    • Sales4Nerds Ray Tsaihong Nikete Richard Tibbetts Diego Henrique House of Black&White Emanuil Traian Docolina Max Rozen
    3 replies 7 retweets 77 likes
      1. New conversation
      2. Patrick McKenzie‏ @patio11 1 Nov 2019
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        Nothing to be ashamed of! New competencies are new competencies; there was a learning curve every time you’ve ever gotten good with something.

        1 reply 2 retweets 28 likes
        Show this thread
      3. Patrick McKenzie‏ @patio11 1 Nov 2019
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        The failure mode for software companies is “Hmm, we got these results without marketing (or sales, etc); guess marketing is nonsense and if we were to waste time implementing it that would either not improve or actively damage our results.” That’s disastrously false.

        3 replies 17 retweets 75 likes
        Show this thread
      4. End of conversation
      1. Steve McLeod‏ @steveofmcleod 2 Nov 2019
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        Replying to @patio11

        My first software product was a surprise success. By chance, I had found an unserved niche with pent-up demand. I fooled myself that I was a natural at software product marketing. Then competitors came. And I realised I had terrible marketing skills and had just got lucky.

        0 replies 1 retweet 12 likes
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      1. Sales4Nerds‏ @Sales4Nerds 6 Nov 2019
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        Replying to @patio11

        Agree. Have found thinking of your marketing as telling your *customer’s* story a useful technique.

        0 replies 0 retweets 0 likes
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