Nothing to be ashamed of! New competencies are new competencies; there was a learning curve every time you’ve ever gotten good with something.
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The failure mode for software companies is “Hmm, we got these results without marketing (or sales, etc); guess marketing is nonsense and if we were to waste time implementing it that would either not improve or actively damage our results.” That’s disastrously false.
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My first software product was a surprise success. By chance, I had found an unserved niche with pent-up demand. I fooled myself that I was a natural at software product marketing. Then competitors came. And I realised I had terrible marketing skills and had just got lucky.
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Agree. Have found thinking of your marketing as telling your *customer’s* story a useful technique.
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