Byrne Hobart has articulated the content strategy nearest and dearest to my heart probably better than I ever have, and I very literally write memos on this sort of thing for a living:https://marker.medium.com/the-marker-guide-to-content-marketing-for-non-hucksters-e0572916e217 …
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Write more than you think is reasonable. A lot more. Write at the intersection of two hard and valuable things. Write somewhere you can own the things. Write on the same themes or using the same words more than feels natural.
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Replying to @patio11
Tips on identifying the Intersection? The concept and the value of making that identification for the purpose of focus are obvious, but I struggle to name/label/id my specific intersection because my "nose is an inch from the canvas." Thoughts?
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Replying to @brhea
Ask the people who love what you do the most to describe your work. If necessary, give them the framework then ask.
8:23 AM - 29 Oct 2019
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