Byrne Hobart has articulated the content strategy nearest and dearest to my heart probably better than I ever have, and I very literally write memos on this sort of thing for a living:https://marker.medium.com/the-marker-guide-to-content-marketing-for-non-hucksters-e0572916e217 …
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ha yeah but he's talking about just getting started! Monthly blog maintenance: 10 mins or 200 hours of CSS/analytics/JS/what if.../comments/annotations/navigation/wrangling
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I wish that by not spending that time (and going with the suboptimal-in-so-many-other-ways medium) I could report that I spent the freed-up time writing more, but I'm sorry to say...
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