Byrne Hobart has articulated the content strategy nearest and dearest to my heart probably better than I ever have, and I very literally write memos on this sort of thing for a living:https://marker.medium.com/the-marker-guide-to-content-marketing-for-non-hucksters-e0572916e217 …
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The people in your audience who give you an hour of their lives every week, who hang on your every word, who write you letters saying you changed their life... they spend maybe 2% as much time with your work as you do. Possibly less.
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Your audience doesn’t remember it all, and can’t. They have several relationships in their life more important than the one with you, plus they have *their own* work, which has a universe of fascinating detail to it that you will never appreciate as much as they do.
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