Byrne Hobart has articulated the content strategy nearest and dearest to my heart probably better than I ever have, and I very literally write memos on this sort of thing for a living:https://marker.medium.com/the-marker-guide-to-content-marketing-for-non-hucksters-e0572916e217 …
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That last one probably requires an elaboration: We are taught to optimize for novelty. We spend *a lot* of time with our output. We have *extremely good* recollection of our own artifacts. Your audience is not like you in any of these respects!
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Your audience gets novelty by consuming the work of many people. They can get Game of Thrones or Beyoncé any time they want it, or “Charge more” from me, or your greatest hits from you, and never feel bored. Indeed, they often want the greatest hits so much you’ll struggle.
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The people in your audience who give you an hour of their lives every week, who hang on your every word, who write you letters saying you changed their life... they spend maybe 2% as much time with your work as you do. Possibly less.
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Your audience doesn’t remember it all, and can’t. They have several relationships in their life more important than the one with you, plus they have *their own* work, which has a universe of fascinating detail to it that you will never appreciate as much as they do.
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Tips on identifying the Intersection? The concept and the value of making that identification for the purpose of focus are obvious, but I struggle to name/label/id my specific intersection because my "nose is an inch from the canvas." Thoughts?
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Ask the people who love what you do the most to describe your work. If necessary, give them the framework then ask.
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This is like the opposite of academic publishing. High-bar for any one post. Prestige distribution is thru other ppls channels (journals).
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It’s easy to see things already written about X and think, “everything of value has now already been written about X”
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