Engineers, for example, often expect business inputs to be priced in consumer-legible amounts of money. Very few business inputs are priced in consumer-legible amounts of money. Virtually no natural humans can pay for even one fully-loaded employee.
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Same but for legal frameworks and government policies. In all directions. "Sure, designing the policy like that would make *you* behave as desired, but the people doing the target behaviours have different incentives & constraints"
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I mean, nobody with any tact says it in quite so many words. But there are plenty of socially acceptable euphemisms. If you frame it in terms of their needs rather than their budget, nobody takes offense and usually it turns out to be true anyway.
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Examples of these products?
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He’s talking about B2B software, equipment, and services.
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Yes. Also if you're rhetorically asking "who would even want that?" then maybe ask it in earnest, and in the open, and listen well to the answers you get.
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Slack has *many, many* such use cases.
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