That is so interesting! Why then do they choose to only localize the products/services in Japan?
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(My mental model for people who work at Coca Cola is they enjoy the beverage and feel a great degree of affection with *what Coke means in the world* but not nearly as much for "Just objectively, this is the best Coke-shaped thing in the entire world.")
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Like, if Coke felt about Coke like Suntory does about whiskey, you would not know the words "Mexican coke" both because of branding issues but also because someone high-up in company would have said "DAMN THE NUMBERS IT IS NOT COCA COLA WITHOUT HONEST TO GOD SUGAR IN IT."
End of conversation
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Cool! I appreciate the American in Japan insight!
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