Whats the standard response when a competitor makes up lies about you and spread them to customers? Obviously correcting the customer but should one do a more public response?
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Replying to @immad
Engagement tends to maximize the chance your customers are exposed to your competitor's marketing efforts, which may not be what you want. There are some underdog/overdog situations where stirring the pot is in a startup's interests, but I wouldn't recommend it to most.
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This is something I think a lot of founders over-fixate on, because they have a great deal of emotional involvement with their company and feel not-like-Twitter-like-really personally attacked when it is badmouthed. Will this be *most important* use of CEO bandwidth this week?
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Or, to put it another way, imagine you were sitting in on a planning meeting at your competitor and watching them open their dashboards and report to management. "Cancel branding campaign. Pause product development. That sideswipe just made our business; look at these numbers."
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