Have you ever thought "That person / company / etc. is being irrational" ... and then when you dug into the details, realized you were wrong -- that their strategy actually made sense, or that their goals were different than you assumed? I'd be interested to hear examples!
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Replying to @juliagalef
Enterprise software companies putting pricing behind Call Us was something where I held the engineering position (“useless hoop jumping”) for minimally years before seeing the numbers at several firms.
5 replies 4 retweets 71 likes -
Replying to @patio11
Interesting. Did those numbers include the potential customers who never put your product into the evaluation list because of it?
1 reply 0 retweets 0 likes -
Replying to @chrylis
Do you model my answer to this question as “No, in the course of several years of working in this subject professionally, during which I was shocked out of my prior expectation, I never considered the first objection every engineer has.” ?
1 reply 0 retweets 12 likes -
Replying to @patio11
No, that's a genuine question. I've been on the other side of trying to interpret metrics, and I'd love to know how to impute the "turned off" rate. A/B on including or not including "Call us"?
1 reply 0 retweets 0 likes
I have been involved in or seen the results of many A/B tests involving pricing pages and downstream impacts to funnel metrics.
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