Have you ever thought "That person / company / etc. is being irrational" ... and then when you dug into the details, realized you were wrong -- that their strategy actually made sense, or that their goals were different than you assumed? I'd be interested to hear examples!
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No, that's a genuine question. I've been on the other side of trying to interpret metrics, and I'd love to know how to impute the "turned off" rate. A/B on including or not including "Call us"?
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I have been involved in or seen the results of many A/B tests involving pricing pages and downstream impacts to funnel metrics.
End of conversation
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