What are some strategies you've seen successfully deployed against rampant copycats/knockoffs in SaaS?
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Replying to @tylertringas
If the definition of "success" here is "they stop copying", I have pretty much nothing. If the definition of "success" is "you win in the market", you don't need a strategy at all. You're going to crush them on execution.
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Replying to @patio11 @tylertringas
The amount of brainsweat founders put into "Someone entirely ripped off my trade dress for the landing page!" often exceeds the amount required to close new business greater than the clone's terminal MRR number.
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Replying to @patio11 @tylertringas
Different people have different values, I can empathize as someone who has had every business cloned that this is emotionally vexing, etc etc etc, but the best play is self-modifying to not care.
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Replying to @patio11
Tyler Tringas Retweeted Bilal 🤓
I think this is the right strategy for sure but that there are probably some good tactics to help with caring less and reducing annoyance. This (+ getting to rank #1) seems like a great examplehttps://twitter.com/bilalbudhani/status/1181546842288316416?s=21 …
Tyler Tringas added,
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Replying to @tylertringas
I mean, you could sticky that to the HN home page for a day. What would that do for your user acquisition this week and what would it do for theirs? If your answers are "Make this the best week ever for you" and "Totally devastate theirs" I will take the other side of both bets.
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Replying to @patio11 @tylertringas
This is an entrepreneur psychology management problem, not a business problem, and it likely isn't in the top 10 of entrepreneur psychology management problems that one will have the year one has it.
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Replying to @patio11 @tylertringas
As one I fall for often ("they've done something *wrong*" I must stop/beat it), what are the top 10?
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Presumably depends on the person, but: * motivating yourself to do a thing you don't like which is clearly long-term beneficial * work today versus e.g. play Starcraft * had a good day yesterday; increase intensity not reduce it * get to gym/etc * got a No? Good. Get more Nos.
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