What are some strategies you've seen successfully deployed against rampant copycats/knockoffs in SaaS?
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Replying to @tylertringas
If the definition of "success" here is "they stop copying", I have pretty much nothing. If the definition of "success" is "you win in the market", you don't need a strategy at all. You're going to crush them on execution.
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Replying to @patio11 @tylertringas
The amount of brainsweat founders put into "Someone entirely ripped off my trade dress for the landing page!" often exceeds the amount required to close new business greater than the clone's terminal MRR number.
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Replying to @patio11 @tylertringas
Different people have different values, I can empathize as someone who has had every business cloned that this is emotionally vexing, etc etc etc, but the best play is self-modifying to not care.
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If they're winning in SEO, then your problem is that a competitor winning in SEO, not that they ripped off your trade dress. If customers think you're too expensive if a cheaper offer is out there, then you're charging too little and/or in wrong market and/or just a bad lead.
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