So if you're looking for someone who does excellent comedy in Japanese, I'd recommend this guy. As to the actual content: the non-obvious rationale is "Consumer banking has to make money somehow; options are limited in a low interest rate environment."https://twitter.com/Dogen/status/1180419355827298305 …
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"How does consumer banking make money?" Net interest on deposits Net interest on consumer loans Revenue from selling non-loan financial products (e.g. asset management, insurance) Fees the consumer sees Payments revenue (interchange on CCs/debit cards + transfer fees)
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The math is *extremely* difficult for consumer banking in Japan for typical consumers who do not yet have a lot of assets, and even with paying ATM / transfer / etc fees which are a lot higher than in peer countries, they likely are being subsidized by bank ('s other customers).
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A rough sketch of the math: running a bank involves relatively low marginal costs for the marginal account but relatively large fixed costs. To pull its weight on those fixed costs, a consumer banking relationship has to generate about $100 to $200 a year in margin.
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A typical middle class consumer in the US might have an average over time of $3000 in their checking account, which earns ~$45 of net interest income annually. They charge $500 a month on their debit card; there's another $60 to 120.
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The same customer in Japan generates ~$1 in net interest income and charges $100 per month on their debit card, for a total margin contribution of about $25 per year.
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Replying to @patio11
I assume the low amount spent on cards is because Japan is still very cash-centric; have there been attempts to change this? e.g. banks saying "handling cash is expensive" or the government saying "large amounts of cash make money laundering too easy"?
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Replying to @cperciva
Ah you have clearly anticipated the massive government-and-financial-sector “cashless” marketing push of the last few years, which uses both those messages/aims and a few else besides. They’re trying to increase the percentage of non-cash consumer transactions from 20 to 40 by X.
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The consumer-facing messaging by banks is basically “Debit cards are cheaper than cash, process faster, and mean you’ll spend less time/money doing cash management like trying to find a free ATM on lunch on payday when half of the entire nation is doing the same thing.”
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