Re-reading this @patio11 classic. I need to go back through his whole blog. I might make my own curated PDF to highlight, annotate and summarize. https://training.kalzumeus.com/newsletters/archive/content-marketing-strategy …
Rereading that essay I am struck by how much of it I rewrote de novo into a planning document recently. That’s interesting, along axes like “It is amazing how little core ideas change”, “Context-specific execution dominates the big ideas”, and “Wow did I not expect this then.”
9:16 AM - 4 Oct 2019
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