So if you are designing a product for credit card users who have options, rear-weighting the rewards for the card tends to make it non-competitive with other offerings which frontload them (via e.g. a signup bonus). You’d thus not do this if that customer archetype mattered.
-
-
There was a time in which financial institutions had relatively undifferentiated offerings and so the covert subsidy by your VDC of your EE was laundered through the bank. You can still find this in some markets. (Japan is an interesting example.)
Show this thread -
And thus folks building products for underserved folks find that they generally need to make the economics work on the population which *does not* transition out from being underserved. And then the mission... sounds a lot less fun.
Show this thread
End of conversation
New conversation -
-
-
Could this be mitigated by building your own higher-tier product and offering that to your customers who have "graduated" to VDC status?
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.