Approximately 1/3rd of the folks that I deal with in these professions substantially outperform the median SaaS company with e.g. drip campaigns. Many are very clearly licensing content to fill them.https://twitter.com/brennandunn/status/1169744590519320576 …
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“What’s it do?” Builds differentiation *for money*. Who would you take the mortgage from, J. Random from BigBank or the person who you’ve listened narrate the trends in your market for several hours over 9 months. I boggle at the ROI in creating the perception of expertise.
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There's a real estate agent in our area who sends a monthly 1-page printed newsletter. Tells us what houses in our 'hood have sold for in the last month, any buyer/seller trends to be aware of, and local news like "hey they're repaving the roads next month!" SO VALUABLE.
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SaaS company: we need to think hard about our sales funnel and optimize our ad spend. What tech stack should we use? Is Mailchimp ok for our mail campaign? Regular salesperson: just fucking sell it.
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Because, Patrick... Most developers are not accustomed to human interactions and caring by nature. They care and feed their code instead. So when they finally create a SaaS product, they wonder why people don't immediately run to it. BECAUSE PEOPLE LIKE CUSTOMER SERVICE.
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