Approximately 1/3rd of the folks that I deal with in these professions substantially outperform the median SaaS company with e.g. drip campaigns. Many are very clearly licensing content to fill them.https://twitter.com/brennandunn/status/1169744590519320576 …
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That’s... seriously, why did we ALL not think of doing something like that.
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“What’s it do?” Builds differentiation *for money*. Who would you take the mortgage from, J. Random from BigBank or the person who you’ve listened narrate the trends in your market for several hours over 9 months. I boggle at the ROI in creating the perception of expertise.
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End of conversation
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