I spent several hours for work installing all of the new Japanese payment apps, and my impression is that it the next generation of Japanese-speaking UX specialists will create billions of dollars of enterprise value if listened to.
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Favorite feature I’ve seen so far: PayPay lets you “skin” the core screen of the wallet, which you’ll be showing clerks at e.g. convenience stores and possibly have friends fee, so you can pick a background that speaks to you (from approved choices).
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I’d show you an example but the bar codes on it would be a live payments credential for next five minutes so... take my word for it.
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What do they do well that you haven't seen in apps for the US market?
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Coolest interaction was “Do you use SoftBank as a mobile carrier? If so click here to skip setup.” *tap* “Disconnect from wifi then hit Accept TOS button and SoftBank will stamp a token into an HTTP request which we’ll then use to reverse lookup your name and address from them.”
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