My friendly neighborhood coffee shop in Japan now selling Blue Mountain coffee for $15 a bottle (for 500mL). “It’s great for that business associate you can’t buy wine for but wanted to let know that you’d totally buy them wine.” — owner’s pitch
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“Why not wine?” Because some people don’t drink, some firms have policies these days about drinking, and (increasingly in Japan) alcohol suffers from potential ambiguity in messaging. Coffee is unambiguously permitted and platonic, but too cheap to say This Is A Message.
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I honestly think that if I heard that pitch I'd think of you.
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