This product appears to be filtering (ba dum bum?) into the consumer market, with bottled water-with-some-amount-of-juice-provided-flavor, for people who realize the taste of this helps them prioritize water. Which will, ironically, probably result in less of it in businesses.
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Oddly enough I think we're rediscovering a drink which was likely widely available to a social class hundreds of years ago which entirely went out of fashion and now is back again, essentially unmodified as a product but with sharply different production/distribution behind it.
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In a related businesses-giving-out-free-beverages I was just in a major US bank branch (for silly reasons) and saw a customer-facing coffee pot, which I don't think I'd ever seen before, explicitly labeled "Compliments of
$BANK. Please serve yourself."8 replies 0 retweets 10 likesShow this thread -
Replying to @patio11
There's a new trend in US where banks are redesigning interiors into cafes.
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Replying to @pcmaffey
I remember being surprised when ING (now Capital One) started doing it, but I think it makes a lot of sense both from a branding perspective and I *also* suspect that there is a very carefully maintained distinction between their cafe and an actual bank branch.
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Replying to @patio11
I still dont understand why anyone goes into a bank anymore. And yet, in Boulder for instance, all the most prime retail locations downtime have turned into banks.
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Replying to @pcmaffey
Given Boulder's rapid economic expansion this seems really plausible to me. Would it make sense if I described it as "All the most prime retail locations are now sales offices for financial products with extremely attractive back-ends" ?
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Replying to @patio11
To some degree. I would expect the market for financial products to be dominated by (way more efficient) online services. eg. If I have to go into your sales office to accomplish something, your back-end is likely crap.
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Replying to @pcmaffey
Ahh OK in this case "back end" does not mean "back office" or "back end of a software system." It means "back end" of a customer relationship; the economics to the relationship continue and tend to increase over the lifetime of the relationship.
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The fully loaded cost of a retail personal banker is on the order of $60k a year across most of the US, but in a place like Boulder, they're selling to some customers who are not obviously precommitting to spending tens of thousands of dollars but effectively are.
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Cell phone stores have a similar dynamic ($Xk per customer LTV not $X0k I would expect, but I suppose the later is plausible too at the high end). This is why well-off areas end up with so, so many banks, cell phone stores, and Starbucks.
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