Can I sing the praises of ice water with fruit in it as a business innovation? This is one of those minor magical marvels.
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I am probably weird on this score, but I actually like the "the bank" alternative a little more. It suggests that the bank sees itself like e.g. my tiny bank in Japan sees itself, a pillar of the community that would not dream of suggesting to a depositor they were a customer.
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I was thinking the second phrasing sounds like a utility, which to be fair feels stodgy and here-for-life. Just not necessarily old money.
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