Can I sing the praises of ice water with fruit in it as a business innovation? This is one of those minor magical marvels.
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The second phrasing is one which feels to me like a stodgy, old-money, you're-here-for-life-and-everyone-knows-it vibe. The first sounds like a bank trying to get mobile customers to remember where they actually bank.
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I am probably weird on this score, but I actually like the "the bank" alternative a little more. It suggests that the bank sees itself like e.g. my tiny bank in Japan sees itself, a pillar of the community that would not dream of suggesting to a depositor they were a customer.
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