Can I sing the praises of ice water with fruit in it as a business innovation? This is one of those minor magical marvels.
-
-
And, funny enough, there is a microscopic copy choice there that I bet brand marketing folks argued about for days: do we put the bank's name in there, or do we say "Compliments of the bank."
Show this thread -
The second phrasing is one which feels to me like a stodgy, old-money, you're-here-for-life-and-everyone-knows-it vibe. The first sounds like a bank trying to get mobile customers to remember where they actually bank.
Show this thread -
I am probably weird on this score, but I actually like the "the bank" alternative a little more. It suggests that the bank sees itself like e.g. my tiny bank in Japan sees itself, a pillar of the community that would not dream of suggesting to a depositor they were a customer.
Show this thread
End of conversation
New conversation -
-
-
There's a new trend in US where banks are redesigning interiors into cafes.
-
I remember being surprised when ING (now Capital One) started doing it, but I think it makes a lot of sense both from a branding perspective and I *also* suspect that there is a very carefully maintained distinction between their cafe and an actual bank branch.
- 7 more replies
New conversation -
-
-
Was it an inviting looking coffee pot? Seems like very little effort is usually put into customer facing refreshment in some industries. Why are car dealerships so inept at making a good waiting room with good coffee?
-
It had the look of business hotel coffee, a phrase I use to be descriptive rather than to intentionally slight the offering.
- 1 more reply
New conversation -
-
-
Every business benefits from thinking of themselves as being in hospitality. Unless you want to be a commodity.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Is this anecdotal for you or referential to some data points? I, personally, hate hint-o-fruit water.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
My small town credit union’s done this for about 5 years now, at least.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.