Can I sing the praises of ice water with fruit in it as a business innovation? This is one of those minor magical marvels.
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In a related businesses-giving-out-free-beverages I was just in a major US bank branch (for silly reasons) and saw a customer-facing coffee pot, which I don't think I'd ever seen before, explicitly labeled "Compliments of
$BANK. Please serve yourself."Show this thread -
And, funny enough, there is a microscopic copy choice there that I bet brand marketing folks argued about for days: do we put the bank's name in there, or do we say "Compliments of the bank."
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The second phrasing is one which feels to me like a stodgy, old-money, you're-here-for-life-and-everyone-knows-it vibe. The first sounds like a bank trying to get mobile customers to remember where they actually bank.
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I am probably weird on this score, but I actually like the "the bank" alternative a little more. It suggests that the bank sees itself like e.g. my tiny bank in Japan sees itself, a pillar of the community that would not dream of suggesting to a depositor they were a customer.
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End of conversation
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fruits today are a lot tastier than they were in the past, so even if this isn't a new idea the end product is probably fairly new
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