Can I sing the praises of ice water with fruit in it as a business innovation? This is one of those minor magical marvels.
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This product appears to be filtering (ba dum bum?) into the consumer market, with bottled water-with-some-amount-of-juice-provided-flavor, for people who realize the taste of this helps them prioritize water. Which will, ironically, probably result in less of it in businesses.
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Oddly enough I think we're rediscovering a drink which was likely widely available to a social class hundreds of years ago which entirely went out of fashion and now is back again, essentially unmodified as a product but with sharply different production/distribution behind it.
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In a related businesses-giving-out-free-beverages I was just in a major US bank branch (for silly reasons) and saw a customer-facing coffee pot, which I don't think I'd ever seen before, explicitly labeled "Compliments of
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And, funny enough, there is a microscopic copy choice there that I bet brand marketing folks argued about for days: do we put the bank's name in there, or do we say "Compliments of the bank."
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The second phrasing is one which feels to me like a stodgy, old-money, you're-here-for-life-and-everyone-knows-it vibe. The first sounds like a bank trying to get mobile customers to remember where they actually bank.
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I am probably weird on this score, but I actually like the "the bank" alternative a little more. It suggests that the bank sees itself like e.g. my tiny bank in Japan sees itself, a pillar of the community that would not dream of suggesting to a depositor they were a customer.
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End of conversation
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the disconnect between value and effort here increases at scale -- it's like software! I wonder how much of WeWork's value can be attributed to water with fruit in it? How does the emotional experience of drinking it impact retention rates? Assist in sales?
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