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patio11's profile
Patrick McKenzie
Patrick McKenzie
Patrick McKenzie
@patio11

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Patrick McKenzie

@patio11

I work for the Internet, at @stripe, mostly on accelerating startups. Opinions here are my own.

東京都 Tokyo
kalzumeus.com
Joined February 2009

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    1. Patrick McKenzie‏ @patio11 2 Aug 2019
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      Can I sing the praises of ice water with fruit in it as a business innovation? This is one of those minor magical marvels.

      5 replies 11 retweets 88 likes
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    2. Patrick McKenzie‏ @patio11 2 Aug 2019
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      Water is healthy compared to almost anything else people drink. The fruit adds a tiny bit of taste, functionally no positive or negative nutritional impact, but *crucially* it makes people value the water above their standard anchoring for water, which is "abundant and free."

      3 replies 2 retweets 35 likes
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    3. Patrick McKenzie‏ @patio11 2 Aug 2019
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      If you were preparing this at home it would be a slog, so you don't do it unless you have people to do it. But preparing it in quantity is *extremely* easy, and if you have people (like a business does), literally anyone can make a day's worth of it in early morning downtime.

      1 reply 0 retweets 16 likes
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      Patrick McKenzie‏ @patio11 2 Aug 2019
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      And since the anchor point for water is free, and the true cost of this to a business rounds to free, but this drink feels somewhat exclusive, businesses aspiring to have cachet with health-conscious people just make it abundantly available for free as a branding thing.

      9:35 AM - 2 Aug 2019
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        2. Patrick McKenzie‏ @patio11 2 Aug 2019
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          This product appears to be filtering (ba dum bum?) into the consumer market, with bottled water-with-some-amount-of-juice-provided-flavor, for people who realize the taste of this helps them prioritize water. Which will, ironically, probably result in less of it in businesses.

          1 reply 0 retweets 13 likes
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        3. Patrick McKenzie‏ @patio11 2 Aug 2019
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          Oddly enough I think we're rediscovering a drink which was likely widely available to a social class hundreds of years ago which entirely went out of fashion and now is back again, essentially unmodified as a product but with sharply different production/distribution behind it.

          2 replies 1 retweet 13 likes
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        4. Patrick McKenzie‏ @patio11 2 Aug 2019
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          In a related businesses-giving-out-free-beverages I was just in a major US bank branch (for silly reasons) and saw a customer-facing coffee pot, which I don't think I'd ever seen before, explicitly labeled "Compliments of $BANK. Please serve yourself."

          8 replies 0 retweets 10 likes
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        5. Patrick McKenzie‏ @patio11 2 Aug 2019
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          And, funny enough, there is a microscopic copy choice there that I bet brand marketing folks argued about for days: do we put the bank's name in there, or do we say "Compliments of the bank."

          1 reply 0 retweets 10 likes
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        6. Patrick McKenzie‏ @patio11 2 Aug 2019
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          The second phrasing is one which feels to me like a stodgy, old-money, you're-here-for-life-and-everyone-knows-it vibe. The first sounds like a bank trying to get mobile customers to remember where they actually bank.

          2 replies 0 retweets 12 likes
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        7. Patrick McKenzie‏ @patio11 2 Aug 2019
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          I am probably weird on this score, but I actually like the "the bank" alternative a little more. It suggests that the bank sees itself like e.g. my tiny bank in Japan sees itself, a pillar of the community that would not dream of suggesting to a depositor they were a customer.

          2 replies 1 retweet 20 likes
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        8. End of conversation
        1. David McDougall‏ @dmcdougall 2 Aug 2019
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          Replying to @patio11

          the disconnect between value and effort here increases at scale -- it's like software! I wonder how much of WeWork's value can be attributed to water with fruit in it? How does the emotional experience of drinking it impact retention rates? Assist in sales?

          0 replies 0 retweets 1 like
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