It is not other people’s job, in most cases, to know consequential facts about you / your offering, and so if you want them to know and remember those things you will have to repeat them *much much more than is natural or comfortable.*
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There are people who know me professionally who on meeting me for the first time express surprise I have ever been to Japan, where I have lived continuously for my entire 15 year career. Someone will learn I work at Stripe from this tweet, I guarantee it.
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I have had at least three meetings this year where half an hour in someone realized that they have been reading my blog, in some cases for years, without realizing that I also have a physical form that could strictly hypothetically be in a meeting with them.
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Best articulation of this: “Wait Wait Wait if I say ‘bingo cards’ are you that guy?” “... I suppose strictly speaking there are several people you could possibly be thinking about right now but by context I am overwhelmingly likely to be that guy.”
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Replying to @lisamahapatra @stucchio
My only worry there is directed hostile action, because while nobody would remember Google et al never forget, and there are certain variants of being strange IRL which are discoverable by future hostile audiences and could plausibly be weaponized by them.
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A policy I've had for ~20 years is "Assume that anything I put on the Internet is attributable to me personally forever"; a thing I really did not appreciate was that the future audiences whose reaction one is modeling prior to posting might have hard-to-predict value systems.
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Everyone today passionately believes at least one thing that will render themselves utterly unfit for white collar employment in 2040 and I am idly curious what we'll discover that thing to be and whether we'll deescalate before or after the vigorous purging.
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