It is not other people’s job, in most cases, to know consequential facts about you / your offering, and so if you want them to know and remember those things you will have to repeat them *much much more than is natural or comfortable.*
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Best articulation of this: “Wait Wait Wait if I say ‘bingo cards’ are you that guy?” “... I suppose strictly speaking there are several people you could possibly be thinking about right now but by context I am overwhelmingly likely to be that guy.”
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I don’t even know you but my friends and I call your physical form Patrick McKenzie and your online persona patio11 to differentiate
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