An interesting business problem I’m facing: How to do sales with *zero* public marketing, and very minimal/secure private marketing. We’ve never done mass marketing but still relied heavily on public presence. I think I’ve got to step up the traveling and 1:1 in person chats.
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e.g. Could you invite interested folks to a one-day Trends In Web Content Delivery conference, see who signs up, and pick the most interesting eight and say “Hey I have something relevant to your interests. Do you have 15 minutes to chat?” (You could even ask for an NDA.)
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and then sell the replay (with NDA to add cachet) to respondents 9 and above.
End of conversation
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