I've been asked a number of times this trip how to cold start a community (in a place, a field, etc). There is no one answer, but if you want a reproducible pair of questions: Who do you have in abundance? What do you have which is scarce? Introduce the two. Repeat.
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Experts are something which is often scarce and *very counterintuitively* experts often have a surfeit of opportunities to talk about the thing they devoted their career to in front of an engaged audience, so that's a repeatable offer you can make.
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(Example: what do you think the median number of speaking requests outside academia the 100th most awesome professor in the United States gets per month, for some suitably squishy definition of awesome? My estimate is *zero.*)
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