I wonder whether Netflix and similar distribution platforms will result in more/faster crosscultural hits? They’ve got a far, far easier time than most content producers in getting content from Market A to Market B and built-in distribution, and they can translate down the tail.
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In the status quo, to get property X from Market A to Market B you first need discovery, then bizdev time, then a (complicated and bespoke) rights negotiation, then localization, and all the rigamarole here means that B only sees the top of A’s distribution.
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(This factor is one reason why Americans love anime and why Japanese people love American TV dramas; the high cost and gatekeepers keep each audience from seeing anything below the the top 5% of each others’ output.)
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Seems to me that the bigger factor is intellectual property rights - and that depends on total ownership (eg no limited/carved up distribution agreements) rather than the involvement of an OTT service in production.
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(Naturally
@patio11 covered his thoughts on this 2 minutes later)
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Does the Baumol Effect mean everything, eventually, gets denominated in engineer-months whether we like it or not?
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