I wonder whether Netflix and similar distribution platforms will result in more/faster crosscultural hits? They’ve got a far, far easier time than most content producers in getting content from Market A to Market B and built-in distribution, and they can translate down the tail.
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(Probably very little engineering time at the margin; I’m using engineer-month as a software company equivalent of “Basically the lowest number we can reason about.”)
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In the status quo, to get property X from Market A to Market B you first need discovery, then bizdev time, then a (complicated and bespoke) rights negotiation, then localization, and all the rigamarole here means that B only sees the top of A’s distribution.
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(This factor is one reason why Americans love anime and why Japanese people love American TV dramas; the high cost and gatekeepers keep each audience from seeing anything below the the top 5% of each others’ output.)
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End of conversation
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As a corollary, am I now aware (a) that Ultraman exists, and (b) that it is the shit.
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Except the broadcast TV show would just throw in the streaming rights for chump change to whoever
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