The 40th most successful show on US broadcast television this year might not make it to Japan in next 10 years; the 40th most successful Netflix property costs like an engineer-month to port to Japan and so will probably arrive this year.
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(Probably very little engineering time at the margin; I’m using engineer-month as a software company equivalent of “Basically the lowest number we can reason about.”)
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In the status quo, to get property X from Market A to Market B you first need discovery, then bizdev time, then a (complicated and bespoke) rights negotiation, then localization, and all the rigamarole here means that B only sees the top of A’s distribution.
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(This factor is one reason why Americans love anime and why Japanese people love American TV dramas; the high cost and gatekeepers keep each audience from seeing anything below the the top 5% of each others’ output.)
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YouTube's Spanish/English bilingual content has been tremendously successful the last couple years. Would love to see more stuff like that.
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I feel like that’s already happening to some extent — look at money heist, cable girls, Babylon Berlin... they’re not “stranger things” level hits, but they seem to be doing pretty well (especially money heist / ペーパーハウス)
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Not translation, full reimagining of already developed complex plot lines into another culture. Probably sell the story rights *and* make money on distribution? US: Designated Survivor Korea: Designated Survivor 60 Days https://media.netflix.com/en/press-releases/designated-survivor-60-days-a-korean-adaptation-of-designated-survivor-comes-to-netflix-in-summer …
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Seems like this has happened for a Japanese dating show called Terrace House. Just looked it up on wikipedia, which calls it an international 'sleeper hit'.
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You're right, never noticed it. It allows cross-cultural discovery and also because it has the Netflix "seal of approval" people are more likely to watch it. Like a gateway drug.
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