n.b. It is not *always* in your best interest to make it seem absolutely certain that you'd do a deal, because that pre-concedes negotiable parts of the deal, but if you e.g. need the rep to go to bat for you for some reason, this says "There will be juice worth the squeeze."
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In addition to information about transactional intent two things that you could choose to prominently share are timeline and authority (or process of obtaining authority) to do the deal. Sales reps should generally attempt to extract these, but smooth the gears a bit.
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