In a sign of the times, my mom (previously a teacher, deeply skeptical of entrepreneurship for family history reasons) started an Amazon FBA business as an alternative to a part-time job in retirement.
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She has apparently watched 100+ hours of YouTube videos to prepare for this. “It’s much quicker than calling the Secretary is State and asking them how to file an assumed name application and YouTube is infinitely patient.” (Mom has hearing/etc challenges.)
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Her problems so far have been convincing Amazon that she’s legit (imagine a low-computer-literacy user running into a KYC problem and expecting this to be resolved by explaining herself to a human) and getting a bank account for the business.
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Apparently she had a tough time convincing a large US bank that opening a sole proprietorship to do an Amazon FBA business was a legitimate thing to do and this took a few works of arguing.
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If it goes anywhere I’ll certainly recommend her to you. (She did get a sole prop account set up eventually but on extensive personal experience with the bank she is using she really should not be running that business out of that banking product.)
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