Question for thoughtful investors here: any pro tips or landmines for diligencing investments that specifically target a market that you culturally or otherwise does not include you?
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ie me (white, cisgender, man, no kids) evaluating hypothetically "razors for black men","app for pregnant women","product for teen girls", etc. What extra steps do you take to make up for your lack of gut sense of whether the product is...good.
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Replying to @tylertringas
Speaking as the guy whose target customer was a 55 year old non-technical woman when he was none of that: talk to the user, compare against substitutes (e.g. the status quo solution), watch them actually use it (if possible), and listen very carefully to language used.
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"Great expressed need for product, actual spend, and passionate and vocal hatred of options" is a often nice combo to have, for example.
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