There needs to be a line of branded @patio11 "charge more" t-shirts etc (if there isn't already)...
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My manager got me one for MicroConf last year and everyone thought it was a poker reference.
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How does an Uber/Lyft driver control rates?
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By opening an e-commerce consultancy using what they've learned from a few years on the front lines of the brick-and-mortar-to-online arbitrage game.
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Seem be running into this more and more. Ride-sharing folks who have all kinds of side-hustle. Drop shippers, online clothing shops, SEO websites, you name it. Is there some referral campaign that says "If you have a side hustle, come Uber / Lyft until you get it sorted out." ??
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I think that there's a variety of effects: if you're attracted to freedom you're probably attracted to avenues to getting it other than the car, the cash flow of Lyft/Uber/etc accommodates your schedule while you're waiting on (a campaign, SEO update, an email) to work, etc etc.
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Charge... (checks notes)... more?
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Charge more (except when I'm in the cab)
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Charge More™
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Charge a lot?
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