Risk is not a four letter word. The financial industry, an extremely broad collection of sub-industries, specializes in taking the rich, complicated, interwoven tapestry that is human endeavors and disaggregating it into simple, modelable risks. Then those risks *get sold.*
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(Market risk = "We did everything right but customers just didn't want it." OK, prior to doing everything, go ask customers whether they want it. Execution risk = "Customers would have wanted this but we weren't productive over product cycle." OK, what's a leading indicator?)
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