They were organically popular in the UK before any of that kicked in. My understanding is first book didn’t do that well to begin with
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Hmm. I think you're looking at consequences here rather than causes. I had never even heard the title before a friend lent me a copy because they had really liked it. I liked reading, but these translated books were on another level. 1st time I didn't go to sleep to finish a book
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An ex read the series 10+ times. Most (though not all) bookish Eastern Europeans I meet under 30 really love the books. Maybe it's not their literary accomplishment but they did have a great effect on their own. Perhaps it rode a US+UK "marketing" culture wave exceptionally well
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The first Harry Potter was acquired by Bloomsbury after being rejected by 8 publishers and was initially reviewed by a single Scottish newspaper. The sales came from word of mouth. Kids booksellers are not noted for lavish marketing; that came later
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Think you’re wrong there. I grew up with the HP books and they were simply very, very entertaining reads with a broad base of appeal.
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Twilight's endurance doesn't even compare to Harry Potter though? I barely hear about it. Where's the HP universe continues to resonate with grown up former readers and young people alike
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The big marketing push came after initial success
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they definitely were spread by word-of-mouth emanating out from the UK. the first people I knew of who'd read them in the late 90s in the US, found them via relatives in the UK
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I worked in a book store when the 1st book became a hit. It was organically viral from the start, there was very minimal marketing for the first book. It blew up far beyond expectations, we ran out of copies for a month at one point
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