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I understand why you'd want to do that if you're a luxury brand, but not as a software. I guess the nature of their product make switching cost very low and they'd rather have clients with big pockets switch over than servicing potential customers from beginning.
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I think there are some software categories/companies which, broadly, think they'll never make an appreciable amount of money from self-serve customers and don't feel like the hit to their sales funnel is worth services for them. I prefer low-touch SaaS myself, but understand it.
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