Attempting to get consumer end-users to purchase software when AppAmaGooBookSoft are spending billions telling them software wants to be free-in-our-walled-garden is a hard sell. Getting a company to make their first donation *ever* be six figures to a software developer, same.
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OSS has to solve the problem of institutional reliability before many enterprise customers can rely on it. Whatever you think about Microsoft, they can be counted of for years of notice before removing support for a product.
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