“When I was working at the casino, if you were a $100 but I had data that suggested you could be a $1,000 customer, then I had a $900 budget for changing your behavior. In healthcare, you might be hypertensive and consume $50k where could would need $10k w/ better compliance.”
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(Paraphrase): “We need to realign incentives to do the rational thing, which is creatively deploy up to $40,000 to get you to take medicine as prescribed.”
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