I'm doing some research on whether there is a cultural influence (on different dimensions) on SaaS companies when they go global and enter/penetrate markets with extremely different value systems/norms. E.g would be a SF company entering Japan/Europe or Southeast Asia
-
-
I'd like to get into the complexity of the topic too (later) – So for B2B it's more of a sustainable market-entry approach to match buyer behaviour. Additionally gov. regulations and policies would have an impact to? However, the case B2C companies would essentially be different?
-
I think given the ability to weight diffuse cultural factors and concrete channel strategy I'd favor channel strategy every time. Similar for raw execution expertise. There are lots of subtleties. (Does Netflix having the right content mean cultural or operational competence?)
- 1 more reply
New conversation -
-
-
I generally think "American people and Japanese people have different value systems and norms" has a prediction-generating ability far below the consensus estimate. This is extremely the case for companies. (Yay capitalism?)
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.