“You’re exaggerating.” No, I’m not. I’ve written about sales for non-sales professionals quite a bit and it’s better than my best work.
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Can the same be said about SaaS dev tools and direct sales to Engineers? I’m finding the space to be hyper sensitive to cold outreaches. Many seem to really hate multiple follow ups.
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Things I’ve found helpful in selling to engineers: - Link to a demo they can try out - Don’t pitch, ask for feedback - Don’t try to push them towards a call—most prefer email convos - They know your followups are automated—don’t pretend otherwise and include an unsubscribe link
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Thanks Patrick for this share. Great read , particularly the examples.
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