"Isn't it more work when you have an infinite amount of work?" Then do the 15 minute version or the 5 minute version. But the far more likely outcome is a founder banking a lot of months where they felt busy but nothing against main strategic priorities got accomplished.
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So you want to force yourself to write "In June I was supposed to ship the website refresh and that didn't happen" and you want to make the space for one of your correspondents to say "Look you're getting in the operational weeds and that isn't growing sales by X%; exit weeds."
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End of conversation
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Yay commitment devices! Sort of related advice: commit to daily user-visible improvements to the product itself that you enumerate in a public changelog. http://messymatters.com/uvi
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